Marketing Your Home with Pets

marketing your home with pets

Marketing your home can be an exciting time, but it can also bring with it some stress. As we stage homes with young children, adults with memory issues or sight impairment, great care has to be taken in regards to the effects of disrupting their spaces. The same is true for your pets. There is a lot of good advice out there, but let’s consider here what marketing your home does to your pets.

Disrupting their environment causes stress in animals which can lead to unwanted behavior issues in some. Beds are minimized, worse yet, they are washed and cleaned to eliminate odors. Family members are coming and going, and strangers are entering the home that they protect. Some are social creatures who bark excitedly when new people come to see them, creating a not-so-welcoming experience for a buyer walking through the home. Just as we warn about smelly diaper pails when there are young children in the home, pet beds, toys and blankets have odors that you have grown accustomed to, so diligence in this area is important. So, how do you minimize the disruption to your pet while you market your home?

It really depends on the animal and you know your pet the best. As realtors, it’s our job to coach and assist you in the process of selling your home with the least amount of stress possible. For your feline friend, most will simply hide under the bed and will never be seen. Daily cleaning of the litter box and ensuring all hair is vacuumed or removed is enough. Some dogs will sit quietly in a kennel during a showing. A quick reminder that animals are in the house and should not be disturbed by little hands and fingers will still allow a buyer to enjoy your home while your dog rests quietly at home. Cleanliness is the key.

There are also a few options to consider if your schedule and your pocketbook allow. We spoke with Annalisa Johnson of Good Dog Camp to get a few tips and tricks.

  • Remove the pet from the home. You never know how an animal will react to strangers in your home during showings.
  • Take a joy ride around the block with your favorite pet in-tow.
  • Hire a dog walker.
  • There are numerous doggie daycares in the area. If finances allow, play dates are a  great choice.
  • Purchase a pheromone collar that releases a subtle, relaxing scent. A diffuser with a calming scent is a great idea, too.

It’s important to watch for signs of distress in your pets, too. According to Annalisa, pay attention to the following and make changes accordingly:

  • pacing
  • lethargy
  • excessive panting
  • not eating
  • accidents in the house

Ultimately, how you handle your pets when your home is on the market is up to you. It is a negative only if it is not handled with care and thought for all parties involved. Clearly, we want it to be a good experience for the buyer, but it needs to be a good experience for your family, too.

We welcome the opportunity to talk with you about listing your home and answering any questions you may have about the process with pets. Please call 507-208-2246 or email us at with further questions or to set up an appointment. We look forward to meeting you.

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