Most people don’t think of the holidays as the most wonderful time of the year to sell. As if the holiday season wasn’t hectic enough, adding the stresses and responsibilities that come with relocating sounds pretty daunting.
But the thought of selling your home over the winter months doesn’t have to dampen your holiday spirit. In fact, holiday home shoppers tend to be more serious about finding the right home, and fast. This could be a great opportunity to market your home. If you’re planning to sell over the holidays, follow our favorite tips to make the process go smoothly.
Deck the halls, but not too much.
Typically, when people decorate for the holidays, they tend to “add to” the decorations they already have. Any realtor is trying to get you to “subtract from” what you already have.
To keep things clean and clutter-free, we recommend the rule of replacement: if you’re going to add a decoration, take away something else, like a table or a chair. If you’re staging your home to sell, it’s important to replace items in your home with something tasteful that would appeal to buyers.
Remember to follow our core marketing rules.
Just because you’re decorating for the holidays, doesn’t mean all rules are thrown out the window. At the end of the day, your home is still on the market to sell. That means when decorating, you still have to adhere to these core guidelines for home marketing:
Only three things on any flat surface.
Use bigger, single items rather than lots of small doo-dads.
Maintain clean lines.
Keep it clean – dust, vacuum and scrub like your mother taught you.
The best balance to strike with holiday decorating is to keep it simple. It’s okay to be festive – in fact, it looks odd if you don’t! But it’s important to remember that buyers can get distracted with decorations, and you want them to leave remembering the potential of the home itself and not just the elaborate holiday décor.
If you’re getting ready to buy or sell over the holiday season, we’d love to meet with you and walk you through the process. Contact us to set up a meeting today.